Most small businesses begin with a logo. It seems easy, tangible, quick and reassuring. A visible marker that something exists. But a logo is not a brand. A brand is the story people tell about you when you’re not in the room.
And that story is

Marketing legend Philip Kotler taught us the power of the 4 Ps (Product, Price, Place, Promotion) and later the 7 Ps (adding People, Process, Physical evidence). But business environments change. Small firms now compete in digital, local and global arenas, with audiences that expect clarity,

Many small businesses begin with a great idea and a lot of enthusiasm but not a clear brand. And yet, your brand is not just your logo, colours, or website. It’s how people understand who you are, trust what you do, and remember why it

For years, small meant constrained. Today, it means closer, faster, and more authentic. Small businesses can listen better, adapt faster, and build trust naturally – the true currency of modern marketing. At The Wit, we believe small businesses are not just competing differently; they are